The care you deserve

Peace, Love, and Counseling by Fran is dedicated to providing compassionate counseling services to those who are struggling with behavioral health issues. The objective is to empower clients to achieve their personal and professional goals and to improve their overall quality of life.
Client Portal
Offers Telehealth
Appointments
Accepts
Online Payments
Accepts
Insurance
Accepting New
Clients

About

We listen, act, and transform

Hi, I’m Fran Bax, a licensed counselor in New York and Nevada with over 30 years of experience helping people navigate stress, anxiety, addiction, relationships, and life’s toughest challenges. My style is warm, interactive, and compassionate—I believe in respect without judgment. I use a mix of evidence-based and eclectic approaches to motivate clients and support real behavior change, such as Cognitive Based Therapy, motivational interviewing, and humanistic counseling, to fit your unique needs. Over the years, I’ve coordinated projects and care plans with a focus on time-limited, solution-focused interventions. I enjoy strategic planning, problem-solving, and collaborating with community leaders to make programs stronger and more effective. A large part of my work has been with individuals referred by the legal system, including parole boards. I’ve provided treatment and supervision for clients with a wide range of charges, from non-violent offenses to more serious cases, helping them move forward in healthier ways. Another passion of mine is working with athletes—both amateur and professional, including top-ranked bowlers. I help them strengthen their mental game so they can perform at their best on the lanes, on the field, or wherever they compete. I earned my master’s degree in Counselor Education and Supervision from Canisius University in Buffalo, and I stay connected with my field through memberships in the American Counselors Association, the New York State Counselors Association, and the National Association of Social Workers. I know it takes real courage to seek a happier, more fulfilling life and take those first steps toward change. If you’re ready, I’ll be here to support and empower you. Together, we’ll create a treatment plan tailored to your unique needs so you can explore new ways of thinking, feeling, and living.
Francis Bax
MS, LMHC, LPC, CASAC-Master, Therapist

Services

  • Anxiety
  • Depression
  • Trauma
  • Stress
  • Burnout
  • Abandonment
  • ADD/ADHD
  • Addiction
  • Adjustment Disorder
  • Anger Management
  • Attachment Issues
  • Behavioral Issues
  • Bullying
  • Codependency
  • College Mental Health
  • Communication Issues
  • Coping Skills
  • Substance Use
  • Sports Performance
  • Smoking Cessation
  • Sexual Addiction
  • Personality Disorder
  • Men's Issues
  • Life Transitions
  • Gambling

Approaches

  • Behavioral Therapy
  • Cognitive Behavioral Therapy (CBT)
  • Family/Marital Therapy
  • Humanistic Therapy
  • Motivational Interviewing
  • Person-Centered
  • Rational Emotive Behavior (REBT)
  • Dialectical (DBT)
  • Trauma Focused
  • Strength-Based
  • Solution Focused Brief (SFBT)
  • Reality Therapy
  • Forensic Psychology

Insurance Accepted

  • Aetna
  • Cigna
  • Oscar
  • Oxford
  • United Healthcare
  • United Healthcare Oxford
  • Excellus
  • Independent Health
  • Univera
  • Molina
  • Highmark Western New York

Fees

  • Individual Sessions: $125 - $175
  • Joint Sessions/Couples Sessions: $150 - $200
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